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Long form asset strategy

white papers and long-form asset strategy

At Tradeshift, I produced a number of long form writing pieces. For this asset, I interviewed finance professionals and worked with our designers to create this career-focused white paper. As part of the promotional campaign, I wrote a series of blogs, social posts, and emails to drive conversion rates for the asset. Below are samples to the landing page, a few blogs, and the asset itself.

 
 
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White paper landing page

I wrote this landing page copy to drive conversions for the main asset. You can check it out below, but don’t feel obliged to fill out the form unless you want another copy of the white paper. Here’s the first paragraph

The technology is ready to turn your AP department into a strategic digital hub for your company. The problem is, most companies are still receiving invoices manually. Use this e-book as your guide to digitize and make your AP department the true financial information hub you know it’s meant to be. Filled with insights from AP professionals, it will help you get ready to say goodbye to your paper filled 2018 and hello to your digitally connected 2019.

 
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Sample copy from blog post promoting the asset

Here’s the first paragraph to one of the blogs I wrote promoting the asset:

You’ve been hearing about how best-in-class accounts payable departments are innovating and digitizing, and you want to get a share of that success. Your goal is to make your AP department the true financial information hub you know it’s meant to be, and you’re ready to lead through innovation. But where do you start? A good place is our recently released guide full of tips from AP pros.

 
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Sample copy from blog post promoting the asset

This blog post used the trends from the year before to tease the 2019 asset. Here’s the first paragraph:

2018 was a banner year for best-in-class accounts payable specialists, thanks in large part to the continued move towards AP automation across industries. 2019 will be your year to thrive, but before you look ahead, let’s take a minute to look back at the trends that shaped accounts payable last year.

 
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Your Accounts payable gameplan: Thrive in 2019 Asset

here’s the first paragraph of the whole asset. You can download the whole thing down below. It will give you an example of how I worked with our designers to craft the asset.

2019 is your year. The year you turn your AP department from reactive to proactive and kick your career up a notch. 
You’re tired of watching the rest of the finance team innovate and digitize, and you want to get a share of that success. And that starts with updating your manual processes. Your goal is to make your AP department the true financial information hub you know it’s meant to be. You’re ready to say goodbye to your paper filled 2018 and hello to your digitally connected 2019.