I've been writing copy for FutureCommerce. The two hosts put on a lively show, and my challenge is to take their audio brand voice and translate it into a consistent tone and voice across their website.
Their professionally playful style helps them connect with the retail leaders listening to their show. My goal for their copy is to keep it informational for busy professionals, but interject levity through links and a friendly tone.
I get to influence the tone by distilling an hour long podcast into clear, crisp, and concise copy that's easily scannable for their audience.
I write and edit long form ebooks for the podcast. I work with the creators to take a listed item of ideas and craft it into a vibrant text they feel comfortable presenting to their professional audience. Here's an example. This one doubled as audio content, hence the 1st person point of view.