Video strategy

Video content strategy

I’ve worked with multiple stakeholders internallly and outside of Tradeshift to create video assets. Below are a few samples of video work I’ve done.


Tradeshift at davos teaser video

For this asset, I worked with our designer to script, edit, and compile a teaser reel from past panels to promote our 2019 Davos program. Here’s the landing page copy for the video:

We’re back in Davos this year, and we’re excited about what we have planned. To get you prepared for our content this year, check out our most thought-provoking moments from Davos 2018.

This year, we have an outstanding program full of business leaders, academics, scientists, and artists from around the world to discuss Curiosity at the Edge and explore what’s in the “in between” of today’s issues.


Landing page for “The connection imperative: why procurement, finance, and treasury are stronger together”

This video (gated) was a collaboration between Tradeshift and Gartner. I organized, edited, and worked with Gartner to publish the video featuring a Gartner analyst and Tradeshift’s CEO. Here’s the a sample of the landing page copy:

It’s time to begin connecting the dots between procurement, finance, and accounts payable. See how with featured analyst Desere Edwards, Senior Research Director at Gartner, and Christian Lanng, co-founder and CEO of Tradeshift.

Watch the webinar to find out how to implement a digital end-to-end service to create a positive long-term impact on your company.


Sample of Supporting blog post for “The connection imperative” Gartner video

This is the first paragraph of the supporting blog copy that links a CTA to the video asset. We aimed to provide a thought leadership article that would tease the video and lead to downloads.

Recently, we sat down with Christian Lanng, Tradeshift CEO and co-founder, and featured Gartner analyst, Desere Edwards, Senior Research Director, to explore how collaboration between procurement, finance, and AP can reinvigorate your whole enterprise. Here’s a brief overview of what’s in store for you in this webinar.