Designing content that drives action

Specializing in terminology standards, governance models, and the patterns and systems that keep language consistent — from 0→1 product launches to AI content governance at scale

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80%

Click-through rate on Meta’s passkey upsell launch

8+ years

of content design experience

3 Billion+

People reached by content I led at Meta

Projects that shipped and metrics they moved

INDEPENDENT · 2026

AI content governance system

Turned style-guide rules into a machine-checkable contract: a JSON schema, a Figma plugin, and a live MCP server other tools can call.

Content standards tool
META · 2021–2026

Passkeys on Meta

Led content design for Meta's first passkey rollout — the upsell copy that got people to actually turn it on.

META · 2021–2026

Registration on Meta

Led content design for account creation across Meta's apps — the flow billions of people hit first.

124% of goal
More work

The rest of the portfolio

Meta
Content design helping a global audience troubleshoot and find fast internet.
Meta
Content design helping people find their existing accounts.
Tradeshift
Content strategy that grew site visits, click-throughs and leads.
Tradeshift
Demand-gen writing — white papers, blog posts, quarterly wrap-ups.
Tradeshift
Scripts and storyboards produced with marketing and product to drive site traffic.
Future Commerce
Defined voice and tone for a podcast Forbes named worth your time.

Let’s work together

I’m always interested in new projects and opportunities. If you’re looking for a content designer, UX writer, content strategist, or any combination of those, let’s connect.

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