Future Commerce
I’ve also worked in the retail technology world, helping Future Commerce define their voice and tone, a media company that Forbes called one of "six tech podcasts worth your time." That entailed interviewing each co-founder, defining their audience target, and providing writing samples to help narrow down and define their written style. Once we decided on a professionally playful brand voice, I helped tailor their written copy to stay consistent over their various promotional channels.
Podcast e-book
I wrote this e-book to help promote their long-form audio prediction series. I worked with the creators to take their bulleted lists of ideas and craft them into a vibrant text they felt comfortable presenting to their professional audience. This one doubled as audio content, as you’ll see when you click the link.
Episode 50 write up
I wrote copy for their podcast landing pages. Their professionally playful style helps them connect with the retail leaders listening to their show. My goal for their copy was to keep it informational for busy professionals, but interject levity throughout the copy. I strove to impart their friendly tone in minimalist copy while including ample link-outs.
Episode 51 description
My copy goal was to increase listenership through clear copy. I worked to influence the tone by distilling an hour long podcast into clear, crisp, and concise copy that's easily scannable for their audience.