Registration on Meta apps

Facebook Registration

I’m the lead content designer for registration growth at Meta. While I can’t show you a ton of the work, I can explain what I do!

• Generate content tests and analyze results, partnering with engineering and product design to implement variants that improve the user experience.

• Collaborate with product design to shorten registration so that users can have a best-in-class experience.

• Create content best practices based off data so that our experience is consistent and meets our product voice and tone.

• Continuously experiment to exceed ambitious growth goals for the company.

Instagram Registration

The same is true for Instagram: I lead content design for all projects on Instagram registration.

• I collaborate across functions to make sure we’re following Instagram voice and tone guidelines.

• Created nuanced content tests that account for the different audience and expectations of Instagram’s users.

• Create research plans with research partners to create content solutions that help users register more easily.