Tradeshift Hub content strategy

I completed a full copy audit of original Tradeshift blog and consolidated the Tradeshift blog and all business facing marketing assets into one content hub to increase user visits, downloads, and form fills which would then increase total sales. I worked with design and engineering teams to create full list of keywords and categories for the hub, craft CTA tile design, row design, and CTA copy to increase sign-ups and downloads.

Row Copy design

Worked with product marketing and design to create a simplified row of options with clear categories.

Tile Copy Design

Worked with design team to craft tile title, subhead content character limits, and CTA tile design and copy limits. Wrote CTA templates for tile buttons.