Video content strategy

In other roles, I crafted successful videos that achieved our target campaign goals by working with multiple dedicated stakeholders. I met with leads to align on the campaign goal and target audience, storyboarded out a workable draft with design, and iterated until final draft. Here are a few of the videos:

 
 
 
We're back in Davos this year, and we're excited for what we have planned. To get you prepared for our content this year, check out our most thought-provoking moments from Davos 2018. This year, we have an outstanding program full of business leaders, academics, scientists, and artists from around the world to discuss Curiosity at the Edge and explore what's in the "in-between" of today's issues.

Tradeshift at davos teaser video

I worked with our designer to script, edit, and compile a teaser reel from past panels to promote our 2019 Davos program. The goal for the video was to gain live-stream viewers for our panels hosted in Davos, Switzerland.

 
See the landing page
See the landing page
 
 
At our latest Innovation Summit in New York we hosted discussions centered around "designing for people change," exploring how people drive change, both internally as employees and co-workers, and externally as customers and partners. And how that drive for change leads to technology that is meant to empower those people using it.

Designing for people change: Tradeshift innovation summit recap video

I worked with our designer to turn our live footage into a highlight video.

I wrote the script four our business audience to increase our next summit’s attendance.

Read the blog
Read the blog
 
 
collaborate_and_win-1-1.jpg

Video: “The connection imperative: why procurement, finance, and treasury are stronger together”

This video (gated) was a collaboration between Tradeshift and Gartner. I organized, edited, and worked with Gartner to publish the video featuring a Gartner analyst and Tradeshift’s CEO. Along with a LinkedIn and Twitter posts, I wrote this blog article to help drive traffic to the video.

Download the video
Download the video
 
 
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Content strategy: Tradeshift Hub