Video content strategy

In other roles, I crafted successful videos that achieved our target campaign goals by working with multiple dedicated stakeholders. I met with leads to align on the campaign goal and target audience, storyboarded out a workable draft with design, and iterated until final draft. Here are a few of the videos:

Tradeshift at davos teaser video

I worked with our designer to script, edit, and compile a teaser reel from past panels to promote our 2019 Davos program. The goal for the video was to gain live-stream viewers for our panels hosted in Davos, Switzerland.

Designing for people change: Tradeshift innovation summit recap video

I worked with our designer to turn our live footage into a highlight video.

I wrote the script four our business audience to increase our next summit’s attendance.

Video: “The connection imperative: why procurement, finance, and treasury are stronger together”

This video (gated) was a collaboration between Tradeshift and Gartner. I organized, edited, and worked with Gartner to publish the video featuring a Gartner analyst and Tradeshift’s CEO. Along with a LinkedIn and Twitter posts, I wrote this blog article to help drive traffic to the video.