SUMA: Single user, multiple accounts

Find my account entrypoint

I worked with engineering and product design to design a three-variant test to explore if we could make our CTA content more clear on the welcome screen to help people log back into their existing account instead of creating a new account.

After workshopping content with other content designers and getting leads approval, we ran the test for a month. The winning variant, “Find my account”, resulted in an increase of 1.1 million monthly active users on Facebook.

Optimizing the high confidence screen

This showcases my work with product design. It shows the evolution from a click-heavy screen to a streamlined, concise

We first tested changing the primary CTA from ‘continue’ to ‘Next’ which showed wins.

Then we tested changing the radial buttons to chevrons so we could limit the amount of jobs on the screen by eliminating the primary CTA. This led to an increase in over 500,000 monthly active users on Facebook.