Registration on Meta apps

I’m the lead content designer for registration growth at Meta. While I can’t show you a ton of the work, I can explain what I do!

Generate content test ideas, implement test variants, and analyze results, partnering with engineering and product design to implement variants that improve the user experience and lead to growth wins.
Collaborate with product design to uncover ways to shorten registration so that users can have a best-in-class registration experience that leads to user retention.
Create content best practices based off data gathered from years of content testing so that our experience is consistent and meets our product voice and tone.
Continuously experiment to exceed ambitious growth goals for the company.

The same is true for Instagram: I lead content design for all projects on Instagram registration.

I collaborate across functions to make sure we’re following Instagram voice and tone guidelines.
Created nuanced content tests that account for the different audience and expectations of Instagram’s new users.
Work with lead’s to align on content strategy to make sure we’re addressing user pain points
Create research plans with UXR partners to gather relevant user experiences and pairing them with data insights to create content solutions that help users register more easily.

Content strategy: Tradeshift Hub