Passkeys

Passkey Implementation at Meta

As a senior content designer, I led the content design of our passkey launch at Meta. The rollout was a year long initiative that involved aligning across legal, marketing, product and design.

• Partnered with product design to wireframe and audit every surface that passkeys would affect.

• Worked with UXR and marketing to identify the right value props to highlight for successful adoption.

• Collaborated with legal and outside council to align on the key legal considerations to give people clear and accurate reassurances about the process of setting up a passkey on Meta.

• Created the content standards for passkeys at Meta to ensure a consistent messaging.

• Created a successful first launch that saw an 80 percent click through rate on the first page interstitial.

• Post launch: advised and supported multiple design teams across various orgs to make sure content standards and legal requirements were met for any new implementation.