Connectivity products

Actionable Insights

I worked with telco business customers to build out dashboards to help them get dynamic insights into the connection speeds of their customers.

• Built dashboards after consulting with telco partners to show clear and concise data in an easy to discover format.

• Translated data heavy concepts in to straightforward and human language.

• Collaborated with design and engineering to test multiple iterations and land on the best performant designs.

Business Wi-Fi

I led content design for our small and medium sized businesses who used Facebook Wi-Fi to share free internet with their customers. This particular screen shows how we wrote clear and human copy to help business owners set up their new router.

• Wrote content to help businesses understand their Wi-Fi connection and how to share it with their customers.

• A/B tested variants to land on the most performant content.

• Partnered with product design and engineering to create a simple set of UX designs to make sharing Wi-Fi easy for busy small business owners.

Consumer connectivity

Created a 0 to 1 product for Facebook to help people diagnose their internet connectivity and find fast free Wi-Fi. This screen shows the speed test we built for our platform.

• Built out a comprehensive platform for our users to diagnose their internet speed, including tips for improving home Wi-Fi, speed tests, and help finding free Wi-Fi on the go.

• Worked with legal partners to assess risk and make sure we’re giving our users clear and detailed information about their data.

• Varied tone to meet people where they’re at emotionally: used clear educational tone for tips, energetic celebratory tones for successful speed improvements, and clear directive tones for finding free Wi-Fi.

• Worked with telco partners to make sure we were providing accurate speed results for their products.