Video content strategy
In other roles, I crafted successful videos that achieved our target campaign goals by working with multiple dedicated stakeholders. That meant meeting with the campaign leads to determine what the specific goal was, then interviewing the marketing team to understand the audience we were hoping to reach. After that, I sketched an initial script and brought that to our design team to storyboard out a workable draft. Once we had a deck of the video, we pitched it to the key leads to gain approval of concept. Here are a few of the videos I created with our designers that show the final product of this collaborative work:
Tradeshift at davos teaser video
Tradeshift has been a presence at Davos next to the WEF global forum for the past few years. Their strategy for going to Davos is to position Tradeshift as a global leader in facilitating frictionless trade. For this asset, I worked with our designer to script, edit, and compile a teaser reel from past panels to promote our 2019 Davos program. The goal for the video was to build excitement for the Davos content hub and gain live-stream viewers for our panels hosted in Davos, Switzerland. Here’s the landing page copy for the video:
We’re back in Davos this year, and we’re excited about what we have planned. To get you prepared for our content this year, check out our most thought-provoking moments from Davos 2018.
This year, we have an outstanding program full of business leaders, academics, scientists, and artists from around the world to discuss Curiosity at the Edge and explore what’s in the “in between” of today’s issues.
Designing for people change: Tradeshift innovation summit recap video
This is a recap video I made for our Innovation Summit in New York. I worked with our designer to take footage from our recent innovation summit in New York and turn it into a highlight video.
I wrote the script to tell a story that resonates with our audience and encourages them to attend the next innovation summit. We wanted the audience to know they can gain valuable insight into their job, career, and organization’s operational strategy at our events. Here’s a blog post that goes into further detail recapping the event with the goal of increasing audience readership and excitement to attend our next event.
Video: “The connection imperative: why procurement, finance, and treasury are stronger together”
This video (gated) was a collaboration between Tradeshift and Gartner. I organized, edited, and worked with Gartner to publish the video featuring a Gartner analyst and Tradeshift’s CEO. Along with a LinkedIn and Twitter posts, I wrote this blog article to help drive traffic to the video.
And I wrote the landing page copy to entice finance professionals to fill out the form to watch the video. Here’s a part of the landing page copy:
It’s time to begin connecting the dots between procurement, finance, and accounts payable. See how with featured analyst Desere Edwards, Senior Research Director at Gartner, and Christian Lanng, co-founder and CEO of Tradeshift.
Watch the webinar to find out how to implement a digital end-to-end service to create a positive long-term impact on your company.