SUMA: Single user, multiple accounts

Find My account entrypoint

I worked with engineering and product design to design a three-variant test to explore if we could make our CTA content more clear on the welcome screen to help people log back into their existing account instead of creating a new account.

After workshopping content with other content designers and getting leads approval, we ran the test for a month. The winning variant, “Find my account”, resulted in an increase of 1.1 million monthly active users on Facebook.

Optimizing the high confidence screen

This shows an evolution of our high confidence screen, showcasing my work with product design. We first tested a version of this without the chevrons and a primary CTA. We explored a few different variants, landing on a straightforward primary CTA of ‘continue’ that proved we were helping people log back into their account.

However, we decided to test more variants to reduce clutter and competing jobs. Rather than having both list cells and a primary CTA, we got rid of the primary CTA and added chevrons to the list cells to make them more obviously clickable. That allowed us to have the list cells act as clear CTAs. This led to an increase in over 500,000 monthly active users on Facebook.