Designing content that drives action
I design content experiences that are human, straightforward and clear. Whether that’s planning content design for a host of apps, building 0-1 products, crafting dashboards for customer insights, or establishing a comprehensive content strategy to build brand authority, I help products dialog with people.
Projects that made an impact
Passkeys on Meta
Content design
I lead content design for Meta’s passkey rollout, creating a successful first launch that saw an 80 percent click-through rate for our passkey upsell.
SUMA: single user, multiple accounts
Content design
I lead content design on the SUMA team, helping people who are accidentally creating new accounts find their existing accounts. We want to make sure that people don’t lose out on their already robust social connections.
Future Commerce
Content strategy
I defined Future Commerce’s voice and tone, a media company that Forbes called one of “six tech podcasts worth your time.”
Registration on Meta
Content design
I lead content design for registration across Meta apps, responsible for helping a global audience of over 3 billion people quickly and easily create new accounts for their favorite apps.
Video storytelling
Content strategy
I worked with marketing, design and product teams to draft, storyboard, and edit videos to increase website traffic and business leads.
Blog content strategy
Content strategy
I wrote and managed Tradeshift’s blog content, writing a mix of content from demand generation, white papers, blog posts, and quarterly wrap ups.
Connectivity Org
Content design
In the Connectivity org at Meta, I partnered with internal stakeholders and telco partners across a suite of apps, helping our global audience troubleshoot and find fast internet across the world.
Tradeshift hub
Content strategy
I helped create and manage the Tradeshift content hub to increase site visits, click through rates and customer leads.
Let’s work together
I’m always interested in new projects and opportunities. If you’re looking for a content designer, UX writer, content strategist, or any combination of those, let’s connect.