Designing content that drives action
I design content experiences that are human, straightforward and clear. Whether that’s planning content design for a host of apps, building 0-1 products, crafting dashboards for customer insights, or establishing a comprehensive content strategy to build brand authority, I help products dialog with people.
About me
I’m a content designer, content strategist, and any other type of writer you need. I have years of experience working with product teams, designers and engineers to build great products. I work with internal and external stakeholders to plan, craft, and execute content strategies to support key initiatives and nurture a brand’s tone and voice.
Projects that made an impact
Content design
Passkeys
I’m the lead content designer for Meta’s passkey rollout, creating a successful first launch that saw an 80 percent click-through rate for our upsell moment.
Content design
Single user, multiple accounts
I work on the SUMA team to help people who are accidentally creating new accounts find their existing accounts. We want to make sure that people don’t lose out on their already robust social connections.
Content design
Registration
I’m the lead content designer for registration across Meta apps, responsible for helping a global audience quickly and easily create new accounts for their favorite apps.
Content strategy
Video storytelling
I worked with marketing, design and product teams to draft, storyboard, and edit videos to increase website traffic and business leads.
Content design
Connectivity
I partnered with XFN and telco partners across a suite of apps in the connectivity org at Meta, helping our global audience troubleshoot and find fast internet across the world.
Content strategy
Tradeshift content hub
I helped create and manage the Tradeshift content hub to increase site visits, click through rates and customer leads.
Let’s work together
I’m always interested in new projects and opportunities. If you’re looking for a content designer, UX writer, content strategist, or any combination of those, let’s connect.